CREATIVE CONSULTANT.
GYMSHARK
and what I did
the gymshark ask
In their pursuit to be more inclusive, Gymshark created their diffuse sweat headband, a headband particularly useful for protecting black hair types during intensive workouts.
Ahead of the product launch, they approached agency VAMP, keen to run a succussful, culutural relevant and accurate campaign alongside it.
My role and response
Creative Director Micheal Onafowakan brought me on to the team to provide creative consultancy. It was important that the creative proposal satisfied Gymsharks brief, whilst maintaining cultural integrity.
I provided insight and support into how to build and pitch the CD’s awesome creative and give the headband the marketing campaign it deserved.
The end product
With stunning photography, carefully curated organic social activation l, and handpicked influencers and talent, the campaign was successful with a ovewhelming praise UGC feedback from black and brown communties.
